The two growth options that Arauco face have an added advantage of the market share and the economies of scale. However, considering the. Arauco (A): Forward Integration or Horizontal Expansion?. Then we considered the competitive advantages that Arauco enjoyed due to . Horizontal Expansion and Backward Integration over Forward Integration Exhibit .

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Celulosa Arauco is a major Chilean producer of market pulp and wood products.

Arauco (A): Forward Integration or Horizontal Expansion?

As of earlyArauco is the third largest producer of market intgeration pulp sold on the open market and is considering increasing its capacity, tying it with Brazilian competitor Aracruz as the world’s largest producer. Perez’s expanaion about the volatility of market prices for the past three years led the company to diversify into wood products like panels, medium-density fiberboard, and other remanufactured wood products. Perez is debating whether the company and its shareholders would be better served by a forward integration into the paper business instead of increasing the company’s capacity in market pulp.

Forward Integration or Horizontal Expansion?


Arauco(a): Forward Integration or Horizontal Expansion. Essay Example | Graduateway

Betfair and the U. Market for Sports Betting. Ramon Casadesus-Masanell and Neil Campbell. From Data to Storytelling. Business and Environment Business History Entrepreneurship. Finance Globalization Health Care.

Finance General Management Marketing.

Technology and Operations Management. This short case looks at the company in late after it has decided to invest in a Brazilian joint venture involving forests, saw mills, and a paper mill.

The case acts as an epilogue and allows students dorward revisit the concept of forward integration into paper in the Brazilian context. Harvard Business School SupplementJuly Cite View Details Purchase Related.

About the Author Ramon Casadesus-Masanell.

Cite View Details Educators Related. Flutter also an MSPand ii Betfair vs.

We find that although Betfair was an underfunded second mover in the betting exchange space, it was able to attract punters at a much faster rate than the better-funded first mover, Flutter.

Moreover, while Betfair and traditional bookmakers competed aggressively for market share, they also developed a highly complementary relationship that favored all parties. Aarauco discuss implications for research in the economics and management of MSPs. Specifically, we argue that the literature would benefit from work that endogenizes platform design and that considers the possible competitive and cooperative interactions between the business models of traditional incumbents and those of potential innovative MSP entrants.


Casadesus-Masanell, Ramon, and Neil Campbell. From Data to Storytelling Ramon Casadesus-MasanellKaren Elterman and Oliver Gassmann Inthe Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Afauco, CEO Carsten Koerl believed the company needed to branch into sports media, not just supplying data to companies, but finding ways to tell stories about that data.

Arauco by Janick Couture on Prezi

However, Sportradar’s core business was thriving, whereas a recent attempt to branch out into video player tracking systems had proved a costly failure.

The team weighed the pros and cons of various media ventures, including online sports betting minigames, a social media site, and streaming of sports content. Cite View Details Purchase. Horizontak View Details Educators.

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