The BCG matrix depends on the item life cycle hypothesis that can be utilized to figure out what needs ought to be given in the item. BCG Matrix Hindustan Unilever Limited – Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides. Bcg Matrix of Hul – Download as Powerpoint Presentation .ppt /.pptx), PDF File . pdf), Text File .txt) or view presentation slides online.

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Since they are the new participants or strugglers in the market for real share where the market is changing at a high pace, endeavors are being made mafrix ensure that the pick up on their piece of the pie.

BCG Matrix of HUL

The organization meets each day requirements for sustenance, cleanliness, katrix individual care, with brands that individuals feel great, look great and get more out of life. Lakme Anti Ageing 4.

Pepsodent went into a noteworthy change of its Germ check and Whitening toothpaste by thinking of the Sensitive and Gum care scope of toothpastes. You are commenting using your Facebook account. You are commenting using your WordPress.

As pioneers in a develop showcase, cash cows display an arrival on resources that is more prominent than the market development rate, and along these lines create more money than they expend. Question Mark or Problem Child — a specialty unit that has a little piece of the pie in a high development showcase. Brooke Bond Sehatmad ought to be sold off in light of the fact that the client tastes and wholesome necessities have changed from tasting vitamin B improved tea to hostile to oxidants improved tea.

Retrievedfrom www. Sunsilk made the biggest group for Indian young ladies which are — www. By continuing to use this website, you agree to their use. Despite the limitations, the BCG Matrix is a very simple and useful tool for portfolio managers to review their brands and products across industries and SBUs, and assist in prioritisation of investment and divestment.

You are commenting using your Twitter account. Investment in Marmite in recent years has been largely limited to advertising campaigns. The premise of the BCG Matrix is that all products or brands can be classified as one of the following categories, based on its market share and market growth:. It was very helpful.


All these products are contributing maximum to the market share.

Often relatively young brands, they are yet to maximise their potential within the industry and therefore require greatest investment from the success of Cash Cow brands in order to exploit the fast market growth ahead of competitors. Leave a Reply Cancel reply Enter your comment here Notify me of new comments via email.

The BCG matrix depends on the item life cycle hypothesis that can be utilized to figure out what needs ought to be given in the item arrangement of a specialty unit. T his long term perspective is a key strength of the BCG Matrix as a strategic tool. HUL have a to a great degree wide market introduction with more than 35 brands traversing crosswise over 20 particular classifications, for example, cleansers, cleansers, shampoos, healthy skin, toothpastes, antiperspirants, beautifying agents, tea, espresso, bundled sustenance, dessert, and water purifiers.

Simply keeping them on the market is wasting resources generated by Star and Cash Cow brands. Retrieved Octobarfrom www.

On the off chance that a star can keep up its substantial piece of the overall industry, it will end up being a cash cow when the market development rate decays.

For example, Unilever claimed in that the soups market declined in developed markets. The HUL question marks are 1. HUL stars are 1. Despite its existing stature, continued investment in the patented TESS technology which uses the natural essence pressed from freshly picked leaves enabled a global re-launch of Lipton Yellow Label that fuelled growth bg 5. Retrieved Octobarfrom papers.

Firstly, market growth may be directly influenced by Unilever due to its market power. It is headquartered in Mumbai, Hcg and has employee strength of more than 15, representatives and contributes to indirect livelihood of more than 52, individuals.

The premise of the BCG Matrix is that all products or brands can be classified as one of the following categories, based on its market share and market growth: However, there are still a couple of cautions to be considered when using it.

bul They are fabricated in more than 35 manufacturing plants, a few of them in reverse territories of the nation. ArtiVaish, Knor soups thinking of the whole scope of soups running from tomato blend vegetable, Chinese to chicken soups.

To find out more, including how to control cookies, see here: Similar steps are taken for the other cash cows as well. The outcome is huge net money utilization. For this very reason, Unilever sold its Slim-Fast brand in July to private-equity firm, Yul Capital, to focus on other brands with greater appeal and growth potential.


A dog may not require significant money since they have low piece of the pie and a low development rate and in this manner neither create nor expend a lot of money, and they are money traps as a result of the cash tied up in a business that has minimal potential and the capital that could better be conveyed somewhere else. These are brands very much at their peak, holding a ov market share in very much a growing market — therefore requiring continued investment to hold or enhance their position, as competitors continually enter the market and innovate.

The dogs of HUL are 1. With the advancement of green tea, the request by wellbeing cognizant people is a greater amount of against oxidants rather vitamin b, as natural products give an abundant wellspring of vitamins.

Stars produce a lot of money on account of their solid relative piece of the overall industry, additionally expend a lot of money in view of their high development rate; consequently the money in every bearing roughly nets out.

BCG Matrix of HUL | | BCG Matrix Analysis

Fill in your details below or click an icon to log in: Excellent portfolio management by Unilever will see T2 become the future Dove or Tipton, before naturally becoming a Hjl and subsequently another Slim-Fast, but smart investments will prolong the growth stages and hold off the decline.

As indicated by pf method, organizations or items are delegated low or superior workers relying on their market development rate and hhul piece of the overall industry. Cash Cow — a specialty unit that has a vast piece of the pie in develop, moderate developing industry. The cash cows of HUL are: The operations include over 2, suppliers and partners. Dogs — a specialty unit that has a little piece of the overall industry in a develop industry.

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