Big Data is an excellent primer, and there’s no doubt that its authors are on to something. But what, exactly? Much of the fun comes from watching these two. Big Data,” by Viktor Mayer-Schönberger and Kenneth Cukier, looks at how surveillance has changed. The key to answering these questions, and many more, is big data. “Big data” refers to our Viktor Mayer-Schönberger, Kenneth Cukier. Houghton Mifflin.

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Not so incidentally, Maury’s work also facilitated the laying of the first transatlantic telegraph cable.

Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger

It could have been easily condensed into a magazine article, where I believe this book was initially conceived. So he set to work. On the flip side, the authors, in their attempt to explain different aspects of Big Data, tend to get too repetitive. Tick off a couple of purchases in the right boxes, be from the right demographic and bam – they can even tell you when you are likely to be due… And that is the other big theme in this book mayer-schonbegger bizarre correlations.

Crack open any of these books and the authors are sure to regale you with the torrid tales of Billy Beane and his baseball Sabermetricians, Target’s premature targeting of expectant mothers, and lest we forget – fawning references to the zany whizzes over at Google.

I would like to read a clearly defined statement about areas of application and other areas. On the flight, curiosity got the better mayer-scuonberger him and he asked the fellow in the next seat how much his ticket had cost and when he had bought it. Thanks for telling us about the problem. I guess I expected more data less hype. I enjoyed reading the book and found it a concise treatment of the subject for the non-technical person.


Or is this a book about theory? Even more egregiously, it does this in favor of pages upon pages arguing against the distant straw man of Minority Report-style crime prediction.

Big Data by Viktor Mayer-Schönberger, Kenneth Cukier

In the middle of the 19th Century, after 16 years of effort, Maury published a book based on 1. Add to that the tons of personal data relating to whenever we do on our mayeg-schonberger, like our location, what and how we are reading, listening, surfing the net, using different apps, etc. Recently I also found out that there are Coke machines that take photographs of customers as they are purchasing items. Facts come in one end of the digital assembly line and processed information comes out at the other end-data this is starting to look like a new resource or factor of production” it call also resemble the digestive process as well – Defining Business Value for Big Data: All of these points could have been made in a hundred pages I think, and reading just the first half of the book would give a reader the basic ideas intended by the author.

Months before the big day, mayer-scbonberger went online and bought a plane ticket, believing that the earlier you book, the less you pay. This was an awesome read and I recommend it b anyone interested in the topic of data and how it is used to enhance blg define our modern lives. Big Data is the first big book about the next big thing.

May 04, Rob Kitchin rated it it was ok. A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.

Some have closed down or been purchased by larger companies very much like the situation predicted by the authors more gy. So, we have supermarkets now that are able to link you via your using their loyalty card to everything you purchase in their store.


After reading this book I now have a bleaker view of our “bright” future than I had before, but this, of course, is not a problem of the book or the authors. Still, the subject is so intensely fascinating that it doesn’t matter much. To see what your friends thought of this book, please sign up.

Big Data: A Revolution That Will Transform How We Live, Work, and Think

It created a splash among health officials and computer scientists but was otherwise overlooked. The model had no understanding of whyonly what. While big data may already be bringing us impressive benefits, Viktor Mayer-Schonberger and Kenneth Cukier argue mayer-scgonberger the bulk of the benefits are yet to come.

Read my full review here. He is on the advisory boards of corporations and organizations around the world, including Microsoft and the World Economic Forum. In so doing, it was saving consumers a bundle. To be sure, it was yet another massive computer science problem.

Written for the lay audience, the book is engaging and clear. In particular, I liked the examples used, plain language and thoughts on where the field is going. In my current role maeyr-schonberger is lots that can be learned from this book – the need to move from narrow samples and focusing on the why, to embracing the messiness of large rafts of data and determining what is shown. Very thought provoking and well considered, Big Data was cleverly structured.

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