Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.
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While many of the revelations regarding these tactics are no big secret, I found it somewhat amazing as to how far companies will go to exploit consumers for the all mighty dollar. Let’s take brandqashed case of Muzak. To ask other readers questions about Brandwashedplease sign up. I much preferred Buyology, the author’s previous book.
What really frustrated me was when he cited Time magazine for behavioral studies. One thing I really like about the book is that for just about all of the points he makes, Lindstrom provides references to relevant research or additional reading. Sep 20, Pages Buy.
LitFlash The eBooks you want at the lowest prices. Isn’t it odd we often buy what our parents bought without ever questioning why?
I was branwdashed when Tylenol was tampered with. All I can say for sure is that they didn’t have the same feel as the rest of the book. Well, Why does Coca-Cola hrandwashed have drips of condensation in their bottled adds? For the age where privacy and data is no longer sacred, this book seriously made me reconsider using cash again To see what your friends thought of this book, please sign up. He thinks that the brands we prefer have to do only with how many ads we see, not with our personal preferences.
So yes, I highly recommend this book. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits. I know people will be talking about this book for years to come. It made my brain hurt in a way branswashed surpassing the brain freeze of milkshakes and Slurpees. Leave A Reply Cancel Reply.
The courage of the author to come forward and state openly and candidly about what goes on inside the deep, dark and devilish little world of Advertising, Branding and Selling deserves him to get more than just a pat on his back. My library Help Advanced Book Search.
Books by Martin Lindstrom. Not everyone chooses the second marrtin in a public restroom because they, mistakenly, think it’s cleaner. He starts out about how he tried to “go brandless” for a set period of time.
Brandwashed by Martin Lindstrom | : Books
Also according to Lindstrom, convenience is the devil. Best branwdashed for a store’s entrance? Are Companies Manipulating or Meeting Demand?
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. It just reads like a compendium of blog posts from the past few years. Goodreads helps you keep track of books you want to read. You WANT to play games that are difficult to tear yourself away from, even after hours lindshrom play. It seemed to jump around quite a bit hitting on various topics then doubling back, more like many already-written articles that were just organized into a book.
Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. If you buy things, read this book.
Jun 19, Farah Ng rated it liked it Shelves: The hard question you start to think about is how much is too much? Oct 27, Weerdski added it. Again, no evidence for this. On the other hand, most of the organizing of the book and connecting paragraphs are by his ghost writer.
And, of course, any American parent can attest to the power brands like McDonalds wield over children.
It was at this point that I began wondering if we consumers were gullible or simply stupid as it allowed me to recall a George Carlin bit regarding predatory corporate marketing in the food industry: It’s kind of sad, actually. In fact, my posting this review on Goodreads, a social media site geared to avid readers is something advertisers love.
If it could, the fastest music possible let’s say dubstep, as an example would play at a restaurant for the fastest turnover possible.
Brandwashed by Martin Lindstrom
You might also like More from author. What Lindstrom reveals about the extent of demographic and psychological research is astounding, too.
Stay in Touch Sign up. Then I bought this because I enjoyed the excerpts I had read on Fast Company but the actual book was a disappointment.