Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . By Maggie Macnab Decoding Design: Understanding and Using Symbols in Visual. Communication (First Edition). Click here if your download doesn”t start.

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Book Review: Decoding Design, by Maggie Macnab – Core77

I tried to make that point in my my preamble, but let me reiterate it further here. Decoding Design, and the concepts Maggie teaches, will greatly help you to explain and, when needed, defend your work. Since the ratio is around 1. Get fast, free shipping with Amazon Prime. This is the stuff that should be the cornerstone for every design curriculum.

Macnab is clearly well-read, and weaves decoving, science, and design into an entertaining narrative. It decofing to be the eclectic nature of it. Which seems to go against the norm, which is too-often designated as “following one’s intuition” by designers lacking the proper research into the project they happen to be working on.

Please enter your email and we will send an email to reset your password. Combined with her real world incites, this book appeals to all ranges of artists.

Customers who bought this item also bought. Even if I don’t entirely agree with her analytical abilities, I have to admit that the results are often quite pleasing. I find being aware of diverse resources and nature essential, and I hope it does that for others as well.

That said, some pundits and even a few scientists have postulated that the tiny black holes that might be created when particles collide in this enormous underground atomic racetrack might not fade away as quickly as predicted, which may pose a very unlikely, but still paranoia inducing risk to mankind.

You must be logged in to post a comment. Scientists are meant to probe the unknown, and I applaud them for it.

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Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have deckding significance.


Back in the day, designers enjoyed a seat in the Board Room.

By deconstructing famous logos and other sample designs, you’ll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. I’d like to read this book on Kindle Don’t have a Kindle? Ah yes, the tools of the visual communication designer.

I like the basic premise and overall design of this book; however, I found the New Age-y, attribution-free, pseudo-science style of the actual writing to be distracting to the point of irritation. Ten subsequent chapters each introduced with a compelling illustrated plate by Joel Nakamura illuminate the subject by “bringing shape to meaning,” and vice versa by means of case studies, “deconstructions” of well-known logos, and depictions galore–all-the-while demonstrating how visual communication can “tap into the dynamic energy of the collective psyche.

Amazon Inspire Digital Educational Resources. I like to think of myself as scientific, but I don’t really know much about physics, so I know better than to postulate about whether the large hadron collider will kill us all.

Neil Tortorella Tortorella Design [ Don’t have an account? English Choose a language for shopping. A User’s Guide to Semiotics. The human condition makes us see giraffes in the clouds, Jesus burnt into our toast, and buy into malarkey like astrology and numerology.

Shopbop Designer Fashion Desigb. It’s ammunition for the thinking designer. Straight to you every other week. We human beings see the golden ratio in nature all the time, so it is familiar enough to our visual system to be at least as pleasing as it is familiar.

Any observer, however, who goes looking around in the world for the ratio of 3: An extremely bt thought off and really useful book on meaningful logo design and symbolism in graphic design in general. When we tap into what human beings have evolved knowing for millennia, we connect into collective symbolic sensing, common to all of us regardless of culture or era. While we don’t yet know what the physicists will find, that doesn’t fecoding we don’t have guesses like the doom and gloom above.

The Eveready logo, in particular, shows each and every clearly defined radius and curve that formed the gracefully jumping cat; I’d honestly frame it on my wall if I could get it in high enough rez. In fact, several theories already exist, including multidimensional vibrating strings and branes that form the constituent particles of our universe, even though we only exist in three dimensions, plus time. Design Jobs Firms Awards Conference e.


As an occasionally aesthetically-impaired former mathematician who happens to work in design, I mxggie that mmaggie restrictive rules of the grid let me manufacture an appealing layout without exercising any artistic judgement. Decoding Design will appeal to anyone interested in the “why” behind effective graphic design and communicative form-giving.

Book Review: Decoding Design, by Maggie Macnab

Withoutabox Submit to Film Festivals. Check out pages from the book on VA’s website.

I’m even more concerned for the potential non-science reader, unschooled in hypothesis testing, who may take both the science and the superstition as fact, or equally reasonable. What is Exhibition Design illuminates the thread of history Well researched, well designed, well referenced, and with hundreds of visual entry-points for the reader, it successfully achieves its claim–a must-buy for design students and visual communication practitioners–even the best-read in our field are sure to learn and benefit from it.

Understanding and using symbols in visual communication, author and designer, Maggie Macnab takes you on a journey of symbolism.

Whether you’re a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer. Like all epiphanies it takes serious concentration and then a complete letting go of any expectation. For example, while I understand an analysis of polygons and natural numbers, I’m not quite clear on the need to discuss Jungian archetypes next to an analysis of the Mastercard logo.

Virtually every case study she shows includes hand sketches and process. Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. There was a problem filtering reviews right now. The Patterns of Chaos in its bibliography, perhaps the collision of two so very different worldviews will prove as interesting to some holistic readers as the results of CERN will to scientists like me.

Fill yourself up with information and let your unconscious shake it down to the relevant stuff.

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