Jan Tschichold (–) is a reputed European typographer. Very few of those who write about typography and book design (and they are. 28/01/ · Dallas, TX · The Form of the Book, by Jan Tschichold, is the authority on book design and the best book I have ever read on typography (and I ‘ve. THE OF FORM THE BOOK The form of the Book offers the harvest of a lifetime’s devotion to the art of typography. Its author, Jan Tschichold.
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Buy the book at Amazon UK. He loves the finer points of design and book production, and there are eloquent passages on the spacing of ellipses, the thickness of an em-dash, the positioning of illustrations, and — two of his pet hates — white paper and the design of book jackets. Libro che ogni grafico dovrebbe aver letto e meditato. Written between andthese essays discuss every element of the traditional printed book. It’s not just legibility that one must be concerned with, but the need to make the text easily read.
Our own somewhat bolder scripts lose their line bond if this wide spacing is adopted.
Tobias rated it it was amazing Mar 30, And Tschichold is definitely on his moral high horse about the proper techniques to use!
He taught many places, but was always a student.
Highly influenced by the Obok of the Weimar Republic, Tschichold made his first bold statement with Die Neue Typography indecrying the staid, serifed, uninteresting layouts of symmetry and building a framework for balanced yet asymmetrical typographical compositions.
No trivia or quizzes yet. As a web designer this book taught me how to set readable, easy-to-digest blocks of type. Nov 02, Simon rated it did not like it.
The Form of the Book by Jan Tschichold
Yet when a selection is made, one has to keep in mind the fonts already available in order to avoid inherently disharmonious mixtures. Planning and execution must go hand in hand. Apr 09, Karen marked it as to-read Shelves: Typesetting without leading is a torture for the reader. Absolute classic – seminal by the master of the art That would be bad taste, you see.
This site uses Akismet to reduce spam. Robert Bringhurst translated it to English from the German text inand he also wrote an enlightening introduction for that edition. He also sometimes poses his arguments as quite witty aphorisms:. So now let me get out of the way; I give you The Form of the Bookdigested: I couldn’t decide if I was tschicholld a critique on book construction or wine.
Laboriously trying first this, then that, is the way of a novice. As Robert Bringhurst puts it with characteristic elegance in his introduction: On Your Marks There is plenty more knowledge in the book, but I have neither the time nor permission to post it all here.
Mar 17, Magda marked it as to-read Shelves: Paragraphs without indent unfortunately the rule in Germany, and only there are a bad habit and should be eliminated. The graphic artist has to be or should be! It’s the whole point of the cover—to convey a scene, mood, or summary of the book. Part of me wants to strangle him for his obdurate, close-minded nature while the other half applauds his attention to detail.
I find myself wishing I could hear his pronouncements on all the font possibilities we have on the computer today. In case you were confused: Essays on the Morality of Good Design is all about its visible shape or configuration.
The Form of the Book : Essays on the Morality of Good Design
Jun 20, Kathy Davie rated it really liked it Shelves: The proportions between tschichkld are as desirable as the marriage between a man, and a woman, he claims, and to change that proportion is as impossible and undesirable as creating equality between the sexes!
Contact info for Canadian, European, and Asian offices available on their site. Learn how your comment data is processed. In addition, there should be a good Fraktur, also in all sizes, at the very least up to pint.
Bug in the gold standard Si legge come un romanzo ma fornisce indispensabili e rigorosi schemi per raggiungere risultati d’eccellenza nell’impaginazione.