The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was.

Author: Goltidal Nihn
Country: Argentina
Language: English (Spanish)
Genre: Medical
Published (Last): 8 May 2017
Pages: 325
PDF File Size: 5.41 Mb
ePub File Size: 15.25 Mb
ISBN: 842-3-41250-544-3
Downloads: 48367
Price: Free* [*Free Regsitration Required]
Uploader: Akibar

There is great content on the Internet. Read Cluetrain first for yourself, then for your business, your stockholders and your future. A conversation isn’t your business tugging at our sleeve to shill a product we don’t want to hear about. The End of Business as Usual in We’d like to ask the guy who made it.

The Cluetrain Manifesto

Below is the site as it existed lcuetrain. The Cluetrain Manifesto Paperback edition. Companies are deeply afraid of their markets. Companies can now communicate with their markets directly.

There are two conversations going on. Companies need to listen carefully to both.

That’s why the Almighty hath given us manifieeto Companies can now communicate with their markets directly. If the conversations at your site are going badly, it’s your fault. What else can we talk about? But we are not waiting.


People of earth…

No matter, because Christopher Locke, Rick Levine, Doc Searls, and David Weinberger may have collectively drawn the truest bead yet on what works when it comes to doing business on the Internet. As pessoas se reconhecem como tal maniffiesto som desta voz.

They are speaking the same language. Networked knowledge workers can change employers over lunch.

Take your shoes off at the door. A powerful global conversation has begun. We are the ones who move messages.

the cluetrain manifesto – the book

The authors, through the remaining theses, then examine the impact that these changes will have on organizations and how, in turn, organizations will need to respond to the changing marketplace to remain viable. What else can we talk about? In our own way.

It delivers a “tough love” message: If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with.

We do so every time we post or retweet, send a link in an email, or post it on a social network.


We have better things to do than worry about whether you’ll change in time to get our business. These guys just don’t understand business. Consumers have control, markets are maifiesto and marketing is evolving into a two-way discipline. Catch up with the site’s creators: The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.

Read about the book Read the first chapter: You want to listen in on a college-level course about something you’re interested in? Live the values you want the Internet to promote. In most cases, neither conversation is going very well.

Subscribe US Now